Jackie M. Johnson

Jackie M. Johnson

Greetings from Jackie M. Johnson!

As 2014 draws to a close, it’s a good time to reflect on your marketing efforts over the past year and prepare for the year ahead. Here’s what I like to do. First, I look over my content marketing and social media. I review the analytics on my website, blog and Facebook page and note the pages that were most accessed and the posts that received the most views and “likes.” What worked well? What didn’t?

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Hola from Janet Perez Eckles…Igniting Your Passion to Overcome

Janet Perez Eckles

Janet Perez Eckles

During one of the first writer’s conferences I attended a decade or so ago, I met another writer. She was in the bathroom blowing her nose and sniffling. We chatted a bit and she related her devastation about the comments that had been scribbled throughout her manuscript. Read More →

Your Friendship Circle

Pam Farrel

Pam Farrel

from Pam Farrel

Text Message: “A frnd lvs @ al tms.*
* “A friend loves at all times . . .” Proverbs 17:17 NIV

LOL with God by Pam Farrel and Dawn Wilson

LOL with God by Pam Farrel and Dawn Wilson

My friend, Dawn Wilson, and I, wrote a book called LOL with God: Messages of Hope and Healing for Women. It is a unique devotional that has a humorous story on one page and a daily devotional on the other, and the theme through the book is “text messages” between you and God. In one of these devotionals, Dawn shared who is in her friendship circle, and at the Christmas season, as I looked at the type of friends any leader, any person, needs, I dovetailed the Christmas story into the styles of friends to see what else we could learn about how friends help accomplish important goals. Here are my thoughts:
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Laughing Friend- The Angels Read More →

Carol McAdams Moore
Sarah Sundin

Sarah Sundin

Merry Christmas from Sarah Sundin in rainy (at last!) California! Today I have the joy of interviewing Carol McAdams Moore, the author of two new devotional books for tween boys and girls. Recently I introduced my fourth- and fifth-grade Sunday school class to the books, and they were a huge hit with kids and teachers alike!

Carol, how did you get into writing? How many books do you have published?

Carol McAdams Moore

Carol McAdams Moore

I began as a teacher of the deaf. Many materials I used in the classroom needed to be rewritten, using specific word choice and sentence structure. I also had to keep the interests and age level of my readers/students in mind as I chose things to rewrite. Playing with words to engage with a specific reader became a passion. For a number of years I did work-for-hire assignments. Dare U 2 Open This Book and Just Sayin’ are my first two books with royalty contracts. Read More →

Georgia Shaffer

Georgia Shaffer

Georgia Shaffer from Pennsylvania

Recently, someone gave me a list with “21 Sure-Fire Content Ideas.” Captivating content, the list suggested, reminds readers of important things like “life is short,” “our dreams can come true,” and “we matter.” The list also recommended content that causes us to laugh, a topic that educates and entertains us or shares something with unexpected twists and turns. [i]

When I look for a writing topic for a new article or book, I often ask myself questions like these:

  • Do I know something that will help people feel better or look better?
  • How can I encourage others or enable them to experience more meaning and fulfillment?
  • Is there a problem I can help people solve?

Content that draws people in with a story is also good.

For instance, the following story adapted from my book A Gift of Mourning Glories: Restoring Your Life after Loss tells about the most important decision I ever made.

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