Author, speaker, and sidewalk theologian, Cheri Cowell, is passionate about discipleship and challenging the body of Christ to holiness of heart and life. As the author of four books: Parables and Word Pictures in the Following God Bible study series (AMG), Direction: Discernment for the Decisions of Your Life (Beacon Hill), Living the Story: Reaching Outside the Church Walls (EABooks Publishing), and her newest release from Zondervan, 365 Days for Peace, Cheri’s love of story and the Holy Word shines through.
E-mail newsletters are now listed as the most effective way of reaching a fan base. Yet most authors don’t do this. Here are a few steps to get you going in this important marketing step.
- Begin collecting contacts even before you have a book. You must ask people if they want to join your newsletter or it is considered spam. They can sign up at events, provide their business cards in a fishbowl, and/or you can have a place on your website for people to sign up. Read More →
Short daily meditations bring simple messages of hope. Each devotion uses a word image to illustrate an uplifting thought. Topics relate to seasons as well as struggles and the future that include the hope of new dreams, restoration, overcoming difficulties, and renewal. Anchors, spring flowers, candles, chocolate, a soothing touch, encouraging words, and other timeless images and touches remind us of hope and God’s love. The weaving of appropriate scriptures adds to the depth of discovering lasting hope. Read More →
Pinkerton Detective Katie Madison Makes a Lousy Harvey House Waitress. . . .
But it’s the only way she can get close enough to the scene of the murders of two of the restaurant’s servers to solve the mystery. Between having impeccable posture, a perfect Harvey Girl smile, and memorizing menu specials of the day, not to mention dealing with the temperamental French chef, her mind might be too full to make any headway in the biggest case of her career.
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A few scenarios might have seemed frustrating, but easily turned to fodder for marketing
- My editor had me find and use a quote daily for a devotional and then changed it to scriptures
- I did tons of research for each day’s devotion for a historic nonfiction (Stories of Faith and Courage From the Home Front) and had folders of excess info
- Another editor cut content and had me add other content
365 Devotions for Hope by Karen Whiting
I realized each time that I had plenty of material for social networking.
- I had a whole database of historic dates I blogged about.
- I had quotes on my book’s focus I’ll be using soon (when the book releases)
- I had other related content to post for the book with the pulled content
So, yes, one cut becomes a paste later.
You can prepare for some of this.
- When I do research and know I’ll only use a fraction of it, I start a file and a spreadsheet of what I can use later in marketing. Sometimes I even write posts ahead while the material is fresh in my mind.
- I make a new folder of material I edit out or the editor pulls out. I review that folder when I work on marketing. There’s a lot I can use and other that prompts ideas for posts.
Where content’s king in marketing we don’t have excess. We simply have new marketing material.
Aloha from Karen Whiting
The last two posts I wrote talked about what to put in a proposal on marketing in relation to the key areas of
- Social Media
- Online presence
- Print materials
Let’s talk about how to present the marketing ideas. Read More →