Author, speaker, and sidewalk theologian, Cheri Cowell, is passionate about discipleship and challenging the body of Christ to holiness of heart and life. As the author of four books: Parables and Word Pictures in the Following God Bible study series (AMG), Direction: Discernment for the Decisions of Your Life (Beacon Hill), Living the Story: Reaching Outside the Church Walls (EABooks Publishing), and her newest release from Zondervan, 365 Days for Peace, Cheri’s love of story and the Holy Word shines through.
E-mail newsletters are now listed as the most effective way of reaching a fan base. Yet most authors don’t do this. Here are a few steps to get you going in this important marketing step.
- Begin collecting contacts even before you have a book. You must ask people if they want to join your newsletter or it is considered spam. They can sign up at events, provide their business cards in a fishbowl, and/or you can have a place on your website for people to sign up. Read More →
Georgia Shaffer from Pennsylvania
While you may have a blog or are considering writing one, you may also want to think about having a newsletter. Newsletters can increase the number of people you reach and also build awareness of the various resources you have available. Darren Rowse, a professional blogger, speaker and consultant said, “I don’t sell services or products in my blog but I do sell through my newsletter.” Many of my author friends find his statement to be true for them too. They have both a blog and a newsletter. But it is in the latter that they often market their books, coaching or speaking services.
At two different conferences, on opposite sides of the country, that I attended last year, several presenters touted the benefits of having a newsletter. I found this especially helpful since I was wondering if my monthly email newsletter was as outdated as that cassette tape. It turns out a newsletter is one of the top ways to engage with others because it provides these benefits:
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